A name gives a trend gravitas, a social identity and, if you’re lucky, virality. It’s one thing to embrace a new trend it’s quite another to give it a name. As the trend cycle winds tighter and tighter, with new fads catching fire and then fading away before your latest Depop order has even arrived, the ever-evolving language of the internet is following suit. Call it a vibe shift.Ĭonfused? Head to Aesthetics Wiki and catch up, mate. All you need to know is that the internet has moved on from whatever was cool last week. Maybe it’s night luxe, feral girl, or rockstar girlfriend. Today it’s dinocore, or balletcore, or weirdcore, or clowncore. The world’s going goblin mode – no wait, that was last week. Lo and behold, a new trend has gone viral, seemingly overnight. You know the drill: you wake up after 10 hits of the snooze button and check the feed – TikTok, Twitter, whatever – to get the latest updates from the web.